Digital Product Design Solution
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
The Challenge
YOOO
Confusing Navigation: The minimalist “Google-like” header lacked a primary navigation menu, leaving users disoriented.
Apartment Search Frustrations: Filters were difficult to use, and results didn’t provide enough details, causing frequent back-and-forth navigation.
Overwhelming Apartment Pages: Text-heavy layouts failed to engage users or convey the unique charm of each neighborhood.
Cumbersome Leasing Process: The “Lease Online” experience relied on an outdated third-party tool, creating confusion and drop-offs.
Research/Discovery
We conducted extensive research to guide our redesign strategy, including stakeholder interviews, user testing, and data analysis. This process uncovered critical insights into user behaviors and preferences:
User Testing: Engaged 15 participants in 30-minute sessions to identify pain points in the search and leasing process.
Analytics Review: Found that many website visitors were existing tenants exploring additional apartments, reflecting strong customer loyalty.
Key Findings:
Users prioritized visuals, including images and videos, when searching for apartments.
Pricing, amenities, and proximity to work-from-home essentials like fitness centers were key decision factors.
The Solution
The redesign prioritized streamlining apartment searches, improving conversion points, and showcasing Prometheus’s luxurious lifestyle through compelling visuals and intuitive design.
Key improvements included:
Navigation Redesign: Introduced a consistent primary navigation menu across all pages, simplifying user journeys and improving access to key sections like apartment search and neighborhood details.
Enhanced Apartment Search Page: Made filters more intuitive, added a "preview" feature for quick apartment details, and enabled favoriting functionality for easier comparisons across neighborhoods.
Revamped Neighborhood Pages: Highlighted amenities and features with high-quality visuals and videos, reorganized text-heavy layouts, and embedded tools for viewing available units and pricing directly on the page.
Streamlined Conversion Points: Simplified scheduling tours with an overlay form, redesigned the lease flow to display unit details and pricing inline, and enabled users to request quotes directly on the page.
Research/Discovery
We conducted extensive research to guide our redesign strategy, including stakeholder interviews, user testing, and data analysis. This process uncovered critical insights into user behaviors and preferences:
User Testing: Engaged 15 participants in 30-minute sessions to identify pain points in the search and leasing process.
Analytics Review: Found that many website visitors were existing tenants exploring additional apartments, reflecting strong customer loyalty.
Key Findings:
Users prioritized visuals, including images and videos, when searching for apartments.
Pricing, amenities, and proximity to work-from-home essentials like fitness centers were key decision factors.