With over a decade of UX/UI design expertise, I help bring ideas to life through user-first solutions that deliver real impact, for your users and your business.
With over a decade of UX/UI design expertise, I help bring ideas to life through user-first solutions that deliver real impact, for your users and your business.
With over a decade of UX/UI design expertise, I help bring ideas to life through user-first solutions that deliver real impact, for your users and your business.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Fireflies AI
AI Notetaker for Meetings
Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Fireflies AI
AI Notetaker for Meetings
Featured Work
Featured Work
Projects where I've helped move the needle — turning ideas into user wins and measurable successes
Our works are a blend of innovative thinking and practical solutions, ensuring they are both unique
Our works are a blend of innovative thinking and practical solutions, ensuring they are both unique
US Storage Centers
Redesigned US Storage’s website to align with their rebranding, delivering a modern, mobile-first experience.
Expanded search with new city and state pages.
Improved filters and navigation for easier searches.
Streamlined unit reservations and rentals online.
Coming Soon
US Storage Centers
Redesigned US Storage’s website to align with their rebranding, delivering a modern, mobile-first experience.
Coming Soon
US Storage Centers
Redesigned US Storage’s website to align with their rebranding, delivering a modern, mobile-first experience.
Expanded search with new city and state pages.
Improved filters and navigation for easier searches.
Streamlined unit reservations and rentals online.
Coming Soon
Prometheus Luxury Apartments
Designed a user-centric platform showcasing luxury living, improving online conversions, and simplifying apartment searches.
Engaging layouts to showcase luxury living.
Enhanced tools for comparing apartments.
Optimized filters for modern renter needs.
Coming Soon
Prometheus Luxury Apartments
Designed a user-centric platform showcasing luxury living, improving online conversions, and simplifying apartment searches.
Coming Soon
Prometheus Luxury Apartments
Designed a user-centric platform showcasing luxury living, improving online conversions, and simplifying apartment searches.
Engaging layouts to showcase luxury living.
Enhanced tools for comparing apartments.
Optimized filters for modern renter needs.
Coming Soon
Sleep Foundation
Transformed the website into a hub of trusted sleep resources, increasing affiliate revenue and boosting engagement.
Simplified navigation for easier topic discovery.
Clear CTAs that increased affiliate sales.
Engaging layouts for lengthy articles.
Coming Soon
Sleep Foundation
Transformed the website into a hub of trusted sleep resources, increasing affiliate revenue and boosting engagement.
Coming Soon
Sleep Foundation
Transformed the website into a hub of trusted sleep resources, increasing affiliate revenue and boosting engagement.
Simplified navigation for easier topic discovery.
Clear CTAs that increased affiliate sales.
Engaging layouts for lengthy articles.
Coming Soon
Sunsweet
Modernized Sunsweet’s e-commerce experience, emphasizing product versatility and improving the shopping flow.
Streamlined product selection for faster checkout.
Linked recipes to highlight product uses.
Streamlined checkout to reduce drop-offs.
Coming Soon
Sunsweet
Modernized Sunsweet’s e-commerce experience, emphasizing product versatility and improving the shopping flow.
Coming Soon
Sunsweet
Modernized Sunsweet’s e-commerce experience, emphasizing product versatility and improving the shopping flow.
Streamlined product selection for faster checkout.
Linked recipes to highlight product uses.
Streamlined checkout to reduce drop-offs.
Coming Soon
SmartStop Self Storage
Streamlined the rental and reservation process with a mobile-first approach, boosting online sales and enhancing user experience.
Mobile-first rental flow and improved usability.
Boosted online sales by 30%.
Seamless rent and reserve functionality.
Coming Soon
SmartStop Self Storage
Streamlined the rental and reservation process with a mobile-first approach, boosting online sales and enhancing user experience.
Coming Soon
SmartStop Self Storage
Streamlined the rental and reservation process with a mobile-first approach, boosting online sales and enhancing user experience.
Mobile-first rental flow and improved usability.
Boosted online sales by 30%.
Seamless rent and reserve functionality.
Coming Soon
What Colleagues Say
What Colleagues Say
Here’s what colleagues have said about working with me. Find more recommendations on my LinkedIN Profile.
I had the pleasure of working with Albert Fajardo for over 11 years. He is a highly skilled and experienced UX/CX expert that has the ability to successfully reimagine journeys across client products and related ecosystems.
Albert is extremely passionate and dedicated to being a master of his craft as he consistency strives for greatness in his work. I personally found that Albert’s attitude was a “can do, whatever it takes to do great work,” and that his energy to do so was often inspiring to the whole team. I unequivocally recommend Albert Fajardo.
Peter Bohenek
President & CEO, Rhythm
I had the pleasure of working with Albert for almost 5 years, during which he was our Associate Experience Director at Rhythm, and I couldn’t have asked for a better partner on projects.
Albert has an incredible talent for understanding user behavior and crafting thoughtful, intuitive user experiences. Whether it was mapping out complex user journeys or developing strategic information architecture, he always approached his work with precision, creativity, and insight.
David Mistofsky
Senior Director, Product Strategy
I worked directly with Albert on 50+ products across 5+ years. Albert was instrumental in the success of these products, with all meeting or exceeding performance goals and many winning coveted awards.
So why and how was Albert instrumental to the success of these projects? Albert's talent is evident, but I cannot tell you how refreshing and successful it was to work with a creative and strategic partner like Albert who always invested his time throughout the entire process to best understand the needs of the client and users…
Steve Hall
Director of Production at Rhythm
Process
Every great project starts with curiosity and collaboration. My focus is on creating user-first, accessible designs that solve real problems and drive measurable results. By blending creativity with strategy, I ensure every solution delivers impact where it matters most.
Research and brainstorming sessions to uncover user needs, business goals, and project challenges.
Research and brainstorming sessions to uncover user needs, business goals, and project challenges.
Transform insights into actionable strategies through user journeys, workflows, and clearly defined objectives.
Transform insights into actionable strategies through user journeys, workflows, and clearly defined objectives.
Create wireframes and designs that balance creativity, functionality, and accessibility, ensuring seamless user experiences.
Create wireframes and designs that balance creativity, functionality, and accessibility, ensuring seamless user experiences.
Over 10+ years of experience
I've designed and built digital products for start-ups, scale-ups & global companies.
Who I am
What I do
Working With Me
Who I've Worked With
Over 10+ years of experience
I've designed and built digital products for start-ups, scale-ups & global companies.
Who I am
What I do
Working With Me
Who I've Worked With
Over 10+ years of experience
I've designed and built digital products for start-ups, scale-ups & global companies.
Who I am
What I do
Working With Me
Who I've Worked With
Years experience
15+
10+
Lead experience
5+
Projects completed
50+
Industries served