SmartStop Self Storage wanted to stay ahead of the storage solution pack by developing a new responsive website that better reflected their company and its services.
Serving as the experience designer, I created the site architecture and wireframes in collaboration with other UX team members.
The sitemap gave us a bird's-eye view of how we would organize commerce versus branded content.
We worked with SmartStop to determine their content and functionality needs in order to create a site that worked perfectly for them and their customers. The new website not only focused on storage unit rentals, it also connected people with storage locations and provided users with resources including special offers, packing and organizational tips, travel advice and DIY projects.
One of the first steps when looking for a place to rent a storage unit is finding a location. To make this process more accessible for users, we gave the new website a find location utility at the top of all primary pages. On the new site users can choose to search either by an entered location or the nearest location.
Here are a few examples of the mobile wireframes created for the website. With such limited space on a mobile screen, the location pages and checkout process required significant finesse.
The new website not only met the client's expectations of creating a better online experience for renting storage units, it also gave their customers the ability to access their accounts. A fully customized CMS also now allows SmartStop to easily update their website content as needed.